For HD version: HERE
The title for this project is “CyberARTS Promotional Video”. I thought of the idea of working on a CyberARTS promotional because I believe that there should be a new promotional video every year to keep the artworks and tech projects updated. I watched the previous year’s promotional video and although I thought that the videos had good concepts and visuals, the artworks and the video in general could not be really appreciated because the videos were very low quality. As of 2015 the CyberARTS program has much newer hardware and software, newer cameras, computers and software programs, because of all of these advantages over previous years, I could take the general idea for the layout of that video and use it as a reference when making the new CyberARTS promotional video.
Creating a short video that promotes CyberARTS by showing artwork created by students is important to do through a video because it is easier for a prospective Cyber ARTS student to see for themselves the special and creative environment of the program instead of just hearing about it and thinking that they wouldn’t get in because they are not “good enough”.
Problems Nicky and I experienced while working on this project were generally small and we were able to solve these problems relatively fast. One of the small problems was trying to schedule interviews on specific dates so that worked best for me and Nicky. Since most of the filming was taking place around the holyday break, before and after, Nicky and I both had other school activities we had to dedicate time to. We eventually solved the issue by communicating and filming during lunch time on most days when we were both available.
Me and Nicky began the creative process by watching previous promotional CyberARTS videos as well as watching promotional videos for other art programs for other schools. Once we finished watching the videos we picked out what we liked in each video and built a structure off of the old videos. I then thought of idea of how I should display the artwork and in what order the people interviewed should be. Me and Nicky built off of that storyboard, adding and removing things that weren’t initially planned. Something that was initially planned but we later decided to remove was the idea of having the interviews taking place in different sections around the classroom. We later realized it would be a better idea to go for a more modernized look with a simple white background.
Our influences for the CyberARTS video include several art programs’ promotional videos Nicky and I found on the internet. Before thinking of an outline for the video, Nicky and I would watch other schools promotional videos and take ideas from those videos. We were also influenced by the Apple commercials where the spokesperson is talking about a product while taklking in front of a white background.
I am satisfied with the end result of the promotional video. I believe with my editing skills and Nicky’s directing skills we created a video that truly represents what the CyberARTS program is about.